If implemented successfully, Online marketing has the chance to be extremely profitable. The business opportunities that exist online are practically endless, but all have a common requirement of needing personal time invested. Your time is limited, so be sure to spend it wisely. Here are some suggestions on how you can use your time wisely.
Create an appealing “Link to our Site” button that will persuade other people to put a link to your website on theirs. Those who enjoy your site will be able to provide a link back to you by simply clicking that button you have provided. Then, anyone who visits their site will see your link and possibly decide to click on the link and visit your site. They might even decide to link back to your site themselves.
Try to make a subtle, non-flashy website. You only have a short period of time to capture the attention of a new visitor to your website, and you don’t want those precious seconds to be wasted on them trying to figure out how to navigate your site. They’ll eventually click away and never return. If it takes a long time, the reader will go on to someone else’s site.
Short-term promotions are a great way to improve PageRank. The better your offer, the more outside sites will promote your business. This practice is similar to that of a store selling an item at a loss in order to gain profits down the road.
Social Media Websites
Use Facebook, Twitter and other social media websites to your advantage. Social media websites keep you in constant contact with your visitors, providing a fast, easy way to send out updates or promotions. Use caution as to how hard you push your promotions in the comments you leave on the sites. Make sure that you focus on quality when updating your social media outlets.
One way to build your list of contacts is to set up a squeeze page. A squeeze page is a smart way to encourage visitors to provide their email address. To get the most information possible you can even offer them a gift in return for their e-mail address. This way you get more people on your mailing list and they get a free item.
Make sure to have your signature, which includes a link for your site, at the bottom of everything that you write online. If you are active on a message board, include a link within your signature block. Make sure your email signature also contains a link. Signatures are a great way to spread the word about your site as well as increasing its page rank in search engines. As well as the URL, include a short call-to-action phrase.
Direct marketing can also work if you know who to target and what they are looking for. Contact customers by fax, phone, or email and tell them about your specials and services. A lot of the data you need can be acquired through the yellow pages or through online phone directories.
When sending out e-mails, regardless of whether the e-mail is business related or a personal one, you should always have a signature on all e-mails. Spread your business card all over the cyber-world; you want as much exposure as possible. You will generate more traffic, more word of mouth referrals, and more revenue by sharing your website address with every person you e mail.
It’s apparent that Online marketing is a valuable asset that doesn’t need to take every waking moment of your day. Success comes with time management and determination.
Internet marketing is all about finding a problem and trying to fix it. When you start your business, be aware of the problems you are solving. You will want your customers to tell people about you through word of mouth, help them and they will do this.